Staying Safe on Wisconsin Roads This Summer

Summer in Wisconsin means more sunshine, more festivals, more biking and walking, and unfortunately, more risk on the roads. With increased travel, tourism, and outdoor activity, Madison and Dane County roadways become more crowded with both vehicles and people on foot. That’s why it’s so important for everyone to do their part to keep each other safe, including both drivers and pedestrians. Whether you’re heading to the lake, walking your dog, or road-tripping across the state, here are some essential tips for staying safe on Wisconsin roads this summer.

For Drivers: Share the Road and Stay Alert

With more pedestrians, bicyclists, and motorcyclists on the road in the warmer months, drivers must be extra cautious.

1. Slow down in pedestrian-heavy areas

Summer means farmers markets, local festivals, and kids playing outside. Always reduce your speed near parks, school zones, and residential neighborhoods.

2. Watch for people at intersections and crosswalks

Under Wisconsin law, drivers are required to yield to pedestrians in marked and unmarked crosswalks at intersections. This includes crosswalks without traffic signals. Be especially vigilant when turning or approaching a stop sign.

3. Avoid distractions

Texting, adjusting your GPS, or even taking a sip of coffee can divert your attention long enough to miss a pedestrian or a cyclist. Stay focused and keep your eyes on the road.

4. Obey traffic signs and signals

Running a red light or failing to stop at a stop sign isn’t just dangerous, it’s illegal. Always come to a full stop and double-check before proceeding through intersections.

5. Be extra cautious at dawn and dusk

These times of day can create low visibility. Use your headlights and watch for pedestrians who may be harder to spot in dim lighting.

For Pedestrians: Walk Smart and Stay Visible

While drivers have a responsibility to watch for pedestrians, it’s just as important for people walking to make safe decisions and be proactive.

1. Use sidewalks and designated paths

When available, walk on sidewalks or multi-use paths. If there is no sidewalk, walk facing traffic and stay as far off the road as possible.

2. Make eye contact with drivers

Before crossing any street, try to make eye contact with approaching drivers. If they can see you, they’re more likely to stop. Don’t assume a driver sees you just because you’re in the crosswalk.

3. Use pedestrian signage and signals

Take advantage of tools meant to help you cross safely, like flashing pedestrian beacons or handheld flags at intersections. These draw drivers’ attention and increase visibility. Always push the crosswalk button and wait for the walk signal when available.

4. Be visible at night and in bad weather

Wear bright colors or reflective gear if walking in the early morning, evening, or poor weather. Carrying a flashlight or using your phone’s flashlight can also help drivers spot you sooner.

5. Cross at corners or crosswalks

Crossing mid-block or between parked cars is dangerous. Use intersections and marked crosswalks whenever possible. Even if it takes a few extra seconds, it’s worth the added safety.

6. Avoid distractions

Don’t walk while texting or using headphones that block sound. Staying alert allows you to respond to cars, bikes, and other road users more quickly.

7. Teach children the basics

Make sure kids know to stop at the curb, look left, right, and left again, and only cross when it’s safe. Emphasize the importance of visibility, crossing with an adult, and avoiding distractions.

Everyone Has a Role in Road Safety

Road safety is a shared responsibility. Pedestrian crashes are preventable when we all stay alert, slow down, and follow the rules of the road. We encourage all community members to look out for each other this summer. Whether you’re driving through downtown Madison, walking your dog in a suburban Dane County neighborhood, or enjoying a rural bike ride, every step or turn of the wheel matters. By taking a few extra precautions, we can all help reduce crashes, prevent injuries, and ensure a safer summer for everyone in our communities.

Want to help promote safety?

 Share this post with your friends or neighbors. Display a “Slow Down” yard sign. You can grab these from most local police departments or request them from Safe Communities by either stopping by reaching out to us at info@safecommunities.org.