Program Area: Traffic Safety
Slow Down Yard Sign Campaign
Keeping our streets safer.
slowing down save lives
Thanks to our sponsors American Family Insurance and AAA Wisconsin, Safe Communities is able to provide slow down yard signs to neighborhoods (both formal associations and informal groups of neighbors), law enforcement agencies, and individuals, free of charge.
It is a campaign to make our streets safer by posting “slow down” yard signs, stepping up speed enforcement, staffing speed boards, and organizing other neighborhood and community activities to reduce speeding. Slow Down Yard Signs are available year-round at participating law enforcement agencies, American Family Insurance agents and AAA Wisconsin locations.
Effective campaigns have been held for several years throughout the Madison and Dane County area. You can take action in your neighborhood by following some of the simple ideas and suggestions offered below, and downloading the related documents to learn more about organizing a Slow Down Campaign, how to effectively place signs, notify neighbors and the media, and more!
signs to recognize
- Having no knowledge about guns
- Showing no interest in learning about guns
- Not caring what kind of gun they purchase
- Mentioning a recent crisis
- Avoiding eye contact
- Appearing distraught
“Regular customers are asked to store guns outside of their home if a loved one is struggling emotionally with job loss, legal trouble, a relationship breakup or other kind of crisis.”
The Statistics Behind Slowing Down
Why is the slow down campaign important?
- The faster vehicles travel, the more likely crashes are to occur and the more severe injuries will be. Children are especially vulnerable due to their smaller stature.
- If a child pedestrian is hit by a car traveling at 20 mph, 5% are killed, most injuries are slight, and 30% suffer no injuries at all. At 30 mph, 45% are KILLED and many are injured. At 40 mph, 85% ARE KILLED.
- According to the National SAFE KIDS Campaign, pedestrian injuries are the second leading cause of unintentional injury-related death among children ages 5 to 14. Each year in the United States, nearly 900 children ages 14 and under die from pedestrian injuries and another 24,000 are injured in traffic-related crashes.
Resources and Links
RESOURCES
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